Bob Harper Productions has all creative materials on file with the US Copyright Office. Violators will be pursued aggressively!
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“Most use radio as an afterthought. We’ve won elections with it!”
“Effective television ads don’t have to be expensive!
We can make magic happen for any budget!”
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“If you think about it, CHANGE only happens when emotions
come into play! Radio, TV & Videos stir emotions the best!”
“I don’t take a one-size-fits-all, cookie-cutter approach like
most in this business. If all political ads look and sound the same,
what’s going to make your ads truly stand-out in the crowd?”
“The best compliments I’ve ever received for my political
work didn’t come from the candidates who won but
actually from their opponents’ who didn’t.”
Come election day night either balloons or tears will fall.
There's no middle ground and the victory equation is wrought
with many variables that can complicate a winning solution.
It's
all
about
non-stop
hard
work
&
replacing
as
many
of
those
campaign
variables with proven constants, so the winning equation can be solved!
I've
been
involved
in
the
"ideas"
and
media
side
of
political
campaigns
for
over
35
years,
from
local
row
offices
to
US
Congress.
I've
been
fortunate
to
have
seen
far
more
'balloons
fall'
than
'tears'
and
am
proud
to have played a key role in over a hundred victorious campaigns.
Political
pundits,
writers
and
bloggers
have
often
said
my
work
was
either
the
primary
catalyst
or
even
the
main
reason
some
candidates
won.
It's
of
course
a
nice
perk
for
the
ego
but
I
know
that
in
most
cases
great media alone can't win an election.
I
humbly
submit
that
my
strategic
creative
ideas,
professional
media
work
& battle-tested experience are
proven constants
on which, you
can
rely!
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“A very savvy businessman once told me that in marketing,
“It ain’t the meat, it’s the motion!””
“It always amazes me when a candidate takes ad-campaign
advice from inner-circle colleagues who have never conducted an
advertising media campaign in their lives. I’ve done thousands.”
Any ad agency can provide you the media elements
for a political campaign. Few know how to craft those
elements to win elections and usually have to farm out
radio, television, animation, video. We do it all in house
and we do it for candidates nationwide!
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Where Superlative Ideas Merge With Masterful Productions
BOB HARPER PRODUCTIONS
• Political Services Provided •
Yes
you
can,
be
it
print,
radio,
television
or
video,
but
if
I’m
immersed
in
too
many
other
campaigns,
I’ll
regrettably
have
to pass.
Unlike
others,
I
don’t
sub-contract
any
work
or
pass
it
down
a
corporate
food
chain.
That
eats
up
valuable
time,
but
more
importantly,
do
you
want
to
take
the
chance
that
YOUR
work
may
end
up
being
created
&
produced
by
a
person
just
starting
off
in
the
business?
When
you
hire
me,
you can be sure that I will be writing and producing
everything,
along
with
providing
you
the
personal
attention
you
deserve!
In
other
words,
if
you’re
interested,
it’s
better
to
call
me
sooner
than
later.
I
can
sometimes
turn-work-around
overnight
but
again,
it
all
depends
on
schedules.
You
can
pay
safely
and
securely
via:
PayPal
or
by
Over-nighting
Checks
or
Wire
Transfer.
The
total
amount
agreed
upon
or
a
minimum
50%
deposit
must
be
received
prior
to
any
production.
If
a
balance
is
due,
we
must
have
it
in out hands prior to any “final masters” being released.
If
you’re
not
planning
on
using
a
fair
amount
of
your
own
money,
don’t
run.
I’ve
seen
candidates
throw
their
hats
in
the
ring
and
think
they’ll
raise
most
of
the
money
through
donations.
That
rarely
happens
and
they
end
up
spending
more
time
chasing
money
than
votes!
Plus,
without
a
real
idea of funding from the start, it’s next to impossible
to do any intelligent media planning!
Also,
spend
an
inordinate
amount
of
time
choosing
the
best possible people for your inner circle, and then assign
key
people
for
specific
tasks.
Everyone
has
to
know
his
or
her
role
and
what’s
expected.
The
better
the
organization,
the
smoother
everything
will
run
and
the
MORE
TIME
you’ll
have
to
do YOUR job, which is to CAMPAIGN!
Furthermore,
don’t
make
final,
creative
media
decisions
by
committee!
No
group
of
people
will
ever
agree
100%
on
creative
direction,
which
in
turn,
usually
turns
great
ideas
into
homogenized
blends
of
mundane
dribble,
by
trying
to
appease
everyone. Hire experienced pros like me & let us do our job!
I don’t think it, I KNOW it.
The
majority
of
political
ads,
from
print
to
broadcast,
all
tend
to
look
alike
or
sound
alike
which
is
counterintuitive
to
the
principles
of
good
advertising!
Add
to
that
a
plethora
of
these
very
similar,
“cookie
cutter”
type
ads
bombarding
viewers
and
listeners
within
a
30-60
day
window!
It’s
perceived
as
repetitive
clutter they just tune-out & a total waste of
money for you!
With
that
said,
my
ads
work
better
because
they
tend
to
be
different
than
the
rest
and
I
write
and
design
specifically
for key-voter demographics and not just to appease you or
your
inner
circle.
Furthermore,
it’s
a
heck
of
a
lot
easier
to
sell
living,
breathing
“people”
than
it
is
an
“inanimate”
product
and
I
have
been
selling
such
“products”
for
over
30
years
worldwide!
Most
political
firms
only
do
“political”
advertising
which
in
turn
leads
to
that
ho-hum
“cookie-
cutter” similarity as mentioned above.
Quite
simply,
your
agency
doesn’t
want
to
share
one
penny
of
the
money,
regardless
if
it
could
help
you
win
or
not.
Yes,
“consistency
of
message”
is
a
very
important
aspect
of
any
advertising
campaign,
but
people
like
me
who
have
done
1,000’s
of
ads
nationwide,
know
how
to
utilize
“the
message”
and
conform
to
an
overall
feel,
without jeopardizing any so-called “consistency” issues.
With
that
said,
If
YOU
think
I
have
a
certain
skill-set
that could be beneficial to YOUR campaign, remember,
you only have one shot at this and you ARE the boss!
Years
ago
a
campaign
manger
who
was
working
with
some
really
“heavyweight
DC
consultants”
called
me
against
their
better
wishes.
He
said
this,
“They’re
telling
me
NOT
to
use
you
but
our
last
poll
says
we’re
16
points
back
with
just
over
a
week
to
go!”
I
ended
up
doing
three
highly
unique
and
incisive
radio
ads
&
nothing
changed
media-wise,
except
for
my
11th
hour
radio
blitz.
The
guy
won
6
points
up to the awe & amazement of every political pundit in town.
I
would
highly
recommend
you
arrive
at
the
key
issues
and
media
budgets
with
your
inner
circle
PRIOR
to
interacting
with
me.
This
way,
I’ll
have
a
much
clearer
understanding
of
what
it
is
you
wish
to
say
and
what
budgets
are
available
to
do
so.
Budgets
of
course
will
determine
the
best
advertising
mediums
to
use
and
I
can
make
suggestions
for
same
from
over
30
years
of
experience.
MOST
IMPORTANTLY,
the
BEST
campaigns
with which I’ve had the pleasure to participate, had a
designated
individual
make
ALL
FINAL
DECISIONS
on
ads!
Sometimes
its
been
the
candidate
or
a
campaign
manager
or
the
like,
and
almost
every
one
of
those
campaigns
resulted
in
a
victory!
Why?
Well,
the
short
answer
is
simply
because
those
campaigns
were
totally
organized
with
every
player
assigned
specific
tasks,
rather
than,
a
consortium
of
people
all
wearing
different
hats
and
proffering
advice
at
any
given
time.
This
leads
to
mixed
messages,
loss
of
focus
and chaos throughout.
Thanks
to
the
Internet,
I
can
provide
you
the
exact
same
services
as
the
people
down
the
street
and
usually
even
faster
because
we
do
everything,
including
production, in-house.
The
ONLY
difference
is
me
not
being
there
in-person
but
consider
this:
Out
of
the
last
eight
wins
achieved,
I
never
met
7
of
those
8
candidates
in
person!
I
actually
told
two
of
them
to
spend
my
proposed
travel
expenses
on print and broadcast advertising instead!
There’s
also
something
to
be
said
about
seeing
things
from
OUTSIDE
the
forest!
Through
the
years
I’ve
watched
candidates
&
committees
get
bogged
down
debating
issues
ad
infinitum
and
it’s
usually
fueled
by
local
hearsay
or
rumors.
In
other
words,
they
couldn’t
see
the
forest
for
the
trees
and
would
miss
fundamental
issues.
Many
times
I’ve
suggested
some
rather
obvious
ideas,
from
my
vantage
point,
only
to
have
candidates
or
managers
respond,
“Hmmm, why didn’t we think of that?”
FARINA
(Excerpt) This time, it was Mr. Castellani, who quit as county commissioner
in May 2005, a decision that haunted him when Mr. Farina’s media
consultant, Bob Harper, raised it in a brilliant radio commercial featuring
Mr. Harper’s Tom Bodett-like drawl as a fisherman, plus a few other very
well-crafted TV and Radio ads. Harper says he’s coming back soon but
won’t say for whom. Good luck to his opponent!
HARPER RETURNS WITH KLEIN VICTORY IN DISTRICT ATTORNEY RACE
Throughout the evening, O’Malley held a slight edge over Klein; but as the
final votes were tallied in the horse race, Klein pulled ahead at the finish!
In an interview with the Times Leader, DeLuca (her opponent)
praised the largely positive tone of Salavantis’s campaign — an
approach she believes resonated with voters “tired of negativity”.
“She ran a great campaign.” “She deserves the victory”
As in her stunning upset campaign 4 years prior, she retained the
services of Bob Harper Productions, Florida for media production.
Our good friend, the advertising and media consultant from
Florida, Bob Harper, was two for two in his races Tuesday night.
Harper did the ads for Scranton’s Mayoral victor Bill Courtright
producing a TV spot featuring Courtright and Liz Randol on
cereal boxes.
He also ran deputy Sheriff Mark McAndrews UPSET win in that
race. Harper touted McAndrews as a “can do” guy & well, he did!
This clever ad is a playful spot that follows up on the
primary election prowess of Bob Harper Productions,
Florida! A hapless patient suffers from a variety of flu-like
“political” symptoms that the attending physician diagnoses
as being the Harrisburg Flu. The only cure of course is to
vote for Harper’s State Rep. candidate.
Bill Courtright, now the Mayor, aired the #1 one of our two
best commercials, the last-minute supermarket cartoon ad.
Some thought it was silly. We say it crystallized concerns about
Ms. Randol losing her hand gun and often changing jobs.
Give credit to Bob Harper whose “Deal or No Deal” briefcase
TV ad for Ken Smith sunk state senior Rep. Fred Belardi.
The race was a nail biter, but at the end of the day
newcomer Frank Farina defeated former Lackawanna
County Commissioner Randy Castellani in an upset.
He advertised a lot on TV and radio. Spots like this were
built on an effective “vote for him because he’s a “nice guy”
theme.
Credit Bob Harper Productions, FL for this State Rep. Race.
FRONT OF A DA CAMPAIGN CARD ABOUT DRUG DEALERS
No one knew how to pronounce his name so I created the Mege-PLEDGE. Listen to the clever radio ad!
FRONT
BACK
Notebook style visual that in real life gave it a 3D look to catch attention fast!
FRONT
BACK
Did a slew of cartoon-ish mailers and an animated TV ad for a PAC spending against her.
Check out the “Queen Laureen” TV Ad above. Yes, she lost big time!
FRONT
BACK
