Come election day night either balloons or tears will fall.
There's no middle ground and the victory equation is wroughtwith many variables that can complicate a winning solution.
It'sallaboutnon-stophardwork&replacingasmanyofthosecampaign variables with proven constants, so the winning equation can be solved!
I'vebeeninvolvedinthe"ideas"andmediasideofpoliticalcampaigns forover35years,fromlocalrowofficestoUSCongress.I'vebeen fortunatetohaveseenfarmore'balloonsfall'than'tears'andamproud to have played a key role in over a hundred victorious campaigns.
Politicalpundits,writersandbloggershaveoftensaidmyworkwas eithertheprimarycatalystoreventhemainreasonsomecandidates won.It'sofcourseaniceperkfortheegobutIknowthatinmostcases great media alone can't win an election.
Any ad agency can provide you the media elementsfor a political campaign. Few know how to craft those elements to win elections and usually have to farm out radio, television, animation, video. We do it all in houseand we do it for candidates nationwide!
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Where Superlative Ideas Merge With Masterful Productions
BOB HARPER PRODUCTIONS
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Yesyoucan,beitprint,radio,televisionorvideo,butifI’m immersedintoomanyothercampaigns,I’llregrettablyhave to pass.Unlikeothers,Idon’tsub-contractanyworkorpassitdown acorporatefoodchain.Thateatsupvaluabletime,but moreimportantly,doyouwanttotakethechancethat YOURworkmayendupbeingcreated&producedbya personjuststartingoffinthebusiness?Whenyouhireme, you can be sure that I will be writing and producing
everything,alongwithprovidingyouthepersonal attentionyoudeserve!Inotherwords,ifyou’reinterested, it’sbettertocallmesoonerthanlater.Icansometimes turn-work-aroundovernightbutagain,italldependson schedules.Youcanpaysafelyandsecurelyvia:PayPalorby Over-nightingChecksorWireTransfer.Thetotalamount agreeduponoraminimum50%depositmustbereceived priortoanyproduction.Ifabalanceisdue,wemusthaveit in out hands prior to any “final masters” being released.
Ifyou’renotplanningonusingafairamountofyourown money,don’trun.I’veseencandidatesthrowtheirhatsin theringandthinkthey’llraisemostofthemoneythrough donations.Thatrarelyhappensandtheyendupspending moretimechasingmoneythanvotes!Plus,withoutareal idea of funding from the start, it’s next to impossible to do any intelligent media planning!Also,spendaninordinateamountoftimechoosingthe best possible people for your inner circle, and then assign
keypeopleforspecifictasks.Everyonehastoknowhisorher roleandwhat’sexpected.Thebettertheorganization,the smoothereverythingwillrunandtheMORETIMEyou’llhaveto do YOUR job, which is to CAMPAIGN! Furthermore,don’tmakefinal,creativemediadecisionsby committee!Nogroupofpeoplewilleveragree100%on creativedirection,whichinturn,usuallyturnsgreatideasinto homogenizedblendsofmundanedribble,bytryingtoappease everyone. Hire experienced pros like me & let us do our job!
I don’t think it, I KNOW it. Themajorityofpoliticalads,fromprinttobroadcast,all tendtolookalikeorsoundalikewhichis counterintuitivetotheprinciplesofgoodadvertising! Addtothataplethoraoftheseverysimilar,“cookie cutter”typeadsbombardingviewersandlisteners withina30-60daywindow!It’sperceivedasrepetitive clutter they just tune-out & a total waste of money for you!
Withthatsaid,myadsworkbetterbecausetheytendtobe differentthantherestandIwriteanddesignspecifically for key-voter demographics and not just to appease you or yourinnercircle.Furthermore,it’saheckofaloteasierto sellliving,breathing“people”thanitisan“inanimate” productandIhavebeensellingsuch“products”forover30 yearsworldwide!Mostpoliticalfirmsonlydo“political” advertisingwhichinturnleadstothatho-hum“cookie-cutter” similarity as mentioned above.
Quitesimply,youragencydoesn’twanttoshareone pennyofthemoney,regardlessifitcouldhelpyouwin ornot.Yes,“consistencyofmessage”isaveryimportant aspectofanyadvertisingcampaign,butpeoplelikeme whohavedone1,000’sofadsnationwide,knowhowto utilize“themessage”andconformtoanoverallfeel, without jeopardizing any so-called “consistency” issues.Withthatsaid,IfYOUthinkIhaveacertainskill-set that could be beneficial to YOUR campaign, remember,
you only have one shot at this and you ARE the boss!Yearsagoacampaignmangerwhowasworkingwithsome really“heavyweightDCconsultants”calledmeagainst theirbetterwishes.Hesaidthis,“They’retellingmeNOTto useyoubutourlastpollsayswe’re16pointsbackwithjust overaweektogo!”Iendedupdoingthreehighlyunique andincisiveradioads¬hingchangedmedia-wise, exceptformy11thhourradioblitz.Theguywon6points up to awe & amazement of every political pundit in town.
Iwouldhighlyrecommendyouarriveatthekeyissues andmediabudgetswithyourinnercirclePRIORto interactingwithme.Thisway,I’llhaveamuchclearer understandingofwhatitisyouwishtosayandwhat budgetsareavailabletodoso.Budgetsofcoursewill determinethebestadvertisingmediumstouseandI canmakesuggestionsforsamefromover30yearsof experience.MOSTIMPORTANTLY,theBESTcampaigns with which I’ve had the pleasure to participate, had a
ThankstotheInternet,Icanprovideyoutheexact sameservicesasthepeopledownthestreetand usuallyevenfasterbecausewedoeverything,including production, in-house.TheONLYdifferenceismenotbeingtherein-person butconsiderthis:Outofthelasteightwinsachieved,I nevermet7ofthose8candidatesinperson!Iactually toldtwoofthemtospendmyproposedtravelexpenses on print and broadcast advertising instead!
There’salsosomethingtobesaidaboutseeingthingsfrom OUTSIDEtheforest!ThroughtheyearsI’vewatched candidates&committeesgetboggeddowndebatingissues adinfinitumandit’susuallyfueledbylocalhearsayor rumors.Inotherwords,theycouldn’tseetheforestforthe treesandwouldmissfundamentalissues.ManytimesI’ve suggestedsomeratherobviousideas,frommyvantage point,onlytohavecandidatesormanagersrespond, “Hmmm, why didn’t we think of that?”
FARINA(Excerpt) This time, it was Mr. Castellani, who quit as county commissioner in May 2005, a decision that haunted him when Mr. Farina’s media consultant, Bob Harper, raised it in a brilliant radio commercial featuring Mr. Harper’s Tom Bodett-like drawl as a fisherman, plus a few other very well-crafted TV and Radio ads. Harper says he’s coming back soon but won’t say for whom. Good luck to his opponent!HARPER RETURNS WITH KLEIN VICTORY IN DISTRICT ATTORNEY RACEThroughout the evening, O’Malley held a slight edge over Klein; but as the final votes were tallied in the horse race, Klein pulled ahead at the finish!
In an interview with the Times Leader, DeLuca (her opponent) praised the largely positive tone of Salavantis’s campaign — an approach she believes resonated with voters “tired of negativity”.“She ran a great campaign.” “She deserves the victory”As in her stunning upset campaign 4 years prior, she retained the services of Bob Harper Productions, Florida for media production.
Our good friend, the advertising and media consultant from Florida, Bob Harper, was two for two in his races Tuesday night. Harper did the ads for Scranton’s Mayoral victor Bill Courtright producing a TV spot featuring Courtright and Liz Randol on cereal boxes.He also ran deputy Sheriff Mark McAndrews UPSET win in that race. Harper touted McAndrews as a “can do” guy & well, he did!
This clever ad is a playful spot that follows up on the primary election prowess of Bob Harper Productions, Florida! A hapless patient suffers from a variety of flu-like “political” symptoms that the attending physician diagnoses as being the Harrisburg Flu. The only cure of course is to vote for Harper’s State Rep. candidate.
Bill Courtright, now the Mayor, aired the #1 one of our twobest commercials, the last-minute supermarket cartoon ad. Some thought it was silly. We say it crystallized concerns about Ms. Randol losing her hand gun and often changing jobs.Give credit to Bob Harper whose “Deal or No Deal” briefcaseTV ad for Ken Smith sunk state senior Rep. Fred Belardi.
The race was a nail biter, but at the end of the day newcomer Frank Farina defeated former Lackawanna County Commissioner Randy Castellani in an upset.He advertised a lot on TV and radio. Spots like this were built on an effective “vote for him because he’s a “nice guy” theme.Credit Bob Harper Productions, FL for this State Rep. Race.
FRONT OF A DA CAMPAIGN CARD ABOUT DRUG DEALERS
EYE CATCHING DESIGN
No one knew how to pronounce his name so I created the Mege-PLEDGE. Listen to the clever radio ad!
Notebook style visual that in real life gave it a 3D look to catch attention fast!
Did a slew of cartoon-ish mailers and an animated TV ad for a PAC spending against her.Check out the “Queen Laureen” TV Ad above. Yes, she lost big time!